Your business shouldn't run on you.
I'm Martha Christie — Online Business Manager and Operations Strategist. I bring structure to the chaos, align your team, and build the systems that let you lead your business instead of managing every detail of it.
Systems that scale · Teams that deliver · Operations that run without you · Behaviour-based methodology · Systems that scale · Teams that deliver ·
Systems that scale · Teams that deliver · Operations that run without you · Behaviour-based methodology · Systems that scale · Teams that deliver ·
Sound familiar?
You built something real. Now the operations are running you.
You're the person everyone comes to for every decision — and nothing moves without you. Your team is capable, but the accountability structures aren't there. Projects fall through the gaps. Deadlines slip. You're spending your days doing $20-an-hour tasks when you should be doing the $2,000-an-hour thinking that actually grows your business.
You're not failing. You've outgrown the way you've been operating.
The businesses that scale past this point aren't the ones that work harder. They're the ones that build smarter operational infrastructure — and bring in the right person to run it.
That's what I do.
Why Martha's SOS is different
Most OBMs organise the work. I fix why it keeps breaking.
Hello!
We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. My background isn't in online business management, it's in Quality and Best Practice Training. Over a decade working in corporate environments taught me the science of human behaviour: why people do what they do, why systems fail to stick, and what it actually takes to create lasting operational change.
I bring that methodology into everything I do. Using ABC Analysis, Antecedent, Behaviour, Consequence. I don't just document what your processes should look like. I diagnose why they're failing and redesign them at the root, so your team actually follows them.
It's a rare combination in the OBM world. And it's why my clients don't just get tidy systems, they get businesses that run differently.
How we work together
Ops Clarity
You don't need another generic audit or a list of vague recommendations. You need someone to look at your business with fresh eyes, tell you exactly what's broken, and show you what to fix first. That's what this is, 90 focused minutes that cut through the noise and give you a clear, prioritised action plan you can actually use.
Three ways to bring Martha into your business
Strategy Planning
You know something's not working, you're just too close to it to see what needs to change first. Over 90 days, we map where your operations are breaking down, where your team is losing momentum, and what needs to happen in what order. You finish with a clear, prioritised roadmap built specifically for your business, not a generic framework, but a plan you can actually act on.
Systems & Operations
This is a six-month engagement designed to change everything. We go into your business, diagnose what's actually broken, and rebuild the operational foundations from the ground up, using behaviour science, not just best practice — to create systems your team will genuinely follow.
Retainer Packages Are Also Available
The OBM who's been in the corporate trenches, and uses it every day.
Before Martha's SOS, I spent over a decade as a Quality and Best Practice Training Manager in the corporate world. That background shaped everything about how I work with clients today — the rigour, the methodology, the insistence on building things properly rather than quickly.
I've worked with hundreds of founders, agencies, coaches, and CEOs over the past 12 years. And the businesses that come to me aren't broken, they're just running on a model that worked brilliantly at their last stage and needs rebuilding for their next one.
If that sounds like where you are, I'd love to talk.
Common Questions
Everything you want to know before reaching out
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A Virtual Assistant handles tasks, inbox management, scheduling, admin support. An Online Business Manager operates at a higher level. I manage teams, build and oversee systems, run projects, and take ownership of operational outcomes. Where a VA does what's on the list, an OBM helps build the list, and makes sure it gets done without it all running through you.
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Not necessarily. Some clients come to me with a team that isn't performing as it should. Others are at the point where they need to build one. What matters is that your business is generating consistent revenue and you've reached the point where operations are a genuine bottleneck to your growth.
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I work primarily with CEOs and founders, agencies, coaching businesses, SaaS companies, and consultancies. Typically businesses that are past the start-up stage, generating meaningful revenue, and ready to build operational infrastructure that can scale.
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The Ops Clarity Session gives you immediate clarity, you leave with a written action plan same day. For longer engagements, most clients notice a meaningful reduction in operational load within the first 30 days. The full infrastructure build takes 90 days, and that's by design, sustainable systems take time to build properly.
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Yes. I work with clients across the UK, US, Canada, Australia, and beyond. All engagements are remote.
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Absolutely, that's exactly what it's designed for. The session gives us both the information we need to know whether and how we should work together. There's no obligation to go further, but most people do.
Not sure where you're starting from?
Let's talk it through.
Book a free, no-pressure chat and we'll figure out together where your operations actually stand and what the right next step looks like for your business. No prep required. Just an honest conversation.