Entrepreneurship is staying true to what you do best.

Boundaries protect your zone of genius.
Protect the work only you can do.
Being an entrepreneur isn’t about doing more, it’s about staying aligned. Boundaries create the space for your highest-value work.
You’ve earned your expertise. The next leap needs focused time and clean edges, whether that’s hitting a launch target, closing a five-figure engagement, or surpassing your old corporate income.
When boundaries start to slip, Martha installs the rails: clear priorities, protected calendars, and team rhythms that hold.

I know the pattern... Messages at all hours, scope creep sneaking in, personal routines sacrificed so the wheels don’t wobble.


If your best thinking is stuck on firefighting, hand operations to someone who thrives on it.


That’s my lane. I’m Martha, your go-to operations partner.

I’m Martha and I’m a professional problem-solver.

I help business owners scale by protecting their genius and building the systems that make growth sustainable.

I work with founders, executive teams, agencies, consultants, non-profits, and SaaS companies who want their operations to run smoothly, without the drama. Simply put: I partner with leaders who are creating useful, positive change and need an operator to match their ambition.

Clients call me “the calm operator.” I’m a strategic partner who blends big-picture thinking with precise execution.

You can count on me to take operations off your plate, manage projects, keep teams accountable, streamline and automate core workflows, and install the systems that keep your business running even when you’re not in the room.

Think of me as your virtual OBM: I keep the moving parts aligned, so you can stay in your core genius and accelerate growth.

I founded Martha’s SOS (Savvy Online Solutions) in 2011 to help CEOs and leaders turn strategy into action.

If you’re ready for real progress, stop trying to do it all yourself. Let’s make it happen.

Yaro Starak

"Martha quickly cemented herself as a leader. She’s one of the most loyal and hardworking people I have worked with, has fantastic all-around knowledge"

Lorraine Pursell

"Martha is like a co-partner in my business. Not only is she very capable, but I feel that she’s got my back as I grow my business. She’s the real deal."

Emmy Wu

"Martha is an indispensable part of my team. She’s warm, thoughtful, and can get any job done with speed and consistency, which is rare to find."

Are Your Ready for the next step?

I care about your vision like it’s my own. I keep the guardrails in place so you can focus, have fun, and flourish.